4 PROVEN CUSTOMER ENGAGEMENT TECHNIQUES TO BOOST YOUR BRAND
Customer engagement refers to the process of consistently and actively creating, maintaining and managing relationships with a company’s clients. Though it sounds self-explanatory, customer engagement is actually more complex than the general notion of what most people have in mind. It not only involves strategic planning, but the use of a customer engagement tool as well.
Why it’s important
Now more than ever, what your customers think and how they feel about your business, matter. Social media is so accessible that pretty much anyone with an opinion can say what they want. Businesses that go the extra mile to give exemplary customer experience, naturally, get the best feedback. From being the brand that customers ‘like’, you can become the brand they ‘love’, which eventually results in customer loyalty.
To guide you on how to spice up your customer engagement strategies, here are 4 techniques that you can practice and follow:
- Give your copy some personality. An advertisement that carries strong and convincing copy not only conveys the right message but gives marketing what it wants – leads and returns. Producing consistently strong copy leaves an imprint of your product on your customers’ minds.
- Post customer reviews. The trend nowadays follows this cycle. Before a customer purchases a product, he asks people and reads reviews. Reviews can be very considerable when deciding what to buy. Posting reviews from happy customers help give you credibility.
- Be prompt in responding. Weigh your options. Prioritize the most important inquiries over the others, especially if we’re talking about emergency case scenarios. Giving your customers quick responses give them a sense of relief even before you’ve solved the issue.
- Add rewards and incentives to your offers. Promos and discounts are very appealing. It can also serve as your way of thanking customers for their loyalty to your company.